Deliverable: research and design report online

This report is the second deliverable of the first work package, "grounding", following the behavioural inception report. This report builds on findings from that report by investigating some research gaps, presenting the findings and giving some examples of how the concepts could be applied. This information will then be used in the following work package to guide the design of the project outputs from later work packages.

 

 

The theory of planned behaviour suggests that an important part of creating change is not just improving awareness and understanding, but motivating change among individual travellers (and stakeholders). To this end, research was conducted on what format of CO₂ information is more associated with motivation to change and discussions around what is desirable in a neighbourhood. Knowing what format improves motivation might not only help the CATCH project, but also Internet tools such as carbon calculator, journey planners, and travel plan measures.

 

 

Improving understanding and motivation for citizens can create positive change within the current built environment, but the ease and extent to which changes are possible will be heavily influenced by transport options. Practitioners must work with decision makers and the public to implement changes to the built environment and it is necessary for the CATCH project to understand what might help them. As a result, a number of interviews were carried out with, business and government transport practitioners. Questions looked at their current situation, barriers and tools, and important people in the process.

 

 

This report provides a summary of findings and analysis based on research to improve understanding CO₂ information, creating more motivation to change car use, how framing can influence the perception of differences, what people desire in their neighbourhoods, and an investigation into what could help practitioners. Practical recommendations for application are given with respect to the CATCH knowledge platform as well.

 

Read the full report here.

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